But, even oldies like me realize that the younger generation of wine buyers is looking for the information they want and need online. They are no longer willing to wait for snail mail newsletters, or even emails from a winery, to find out what’s happening. They are the “instant gratification” generation, and if you want to be a part of their culture, you need to get on board.
To this end, we launched the Honig blog in October 2007 with the help of Stephanie Honig, who took on the arduous task of resident blogger. She stepped up to the plate, and worked diligently to come up with an interesting and informative blog every week for the past year. However, on January 3rd Stephanie gave birth to her second child, daughter Lola. And so, with an infant in hand and a toddler to chase after, decided to put her blogger duties on hold. Which gave us an idea…
At Honig we’ve always been known for doing things a little differently. We don’t advertise, we don’t overcharge for our wines, we work hard, but we have a lot of fun. The cornerstone of our marketing program consists of our annual postcard, in which you will find family members and employees dressed up in crazy costumes, parodying something in pop culture. It’s a way to connect with our customers and friends, and remind them that winemaking is a fun business. It’s different, but it works.
So, in keeping with Honig tradition, we are going to change the way we write our blog. Rather than have one dedicated voice, we are going to have lots of voices, lots of stories and lots of opinions. Our employees (whom we fondly refer to as our extended family) are a team of interesting, creative and dynamic individuals. They have agreed to share with you their expertise and opinions on a broad range of subjects. So stay tuned for Steven Honig’s blog about his childhood adventures in the vineyard; David Cruz’s fishing tales; Kristin Belair’s vintage updates, and lots more. It won’t be your typical blog, we we’re not your typical winery.